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Technical search engine optimization (SEO) can be daunting. It’s a discipline that’s so huge it can...
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The HR department is one of the most essential cogs in the corporate world.
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All customers want to choose their own adventure.
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Product-led growth (PLG) is a go-to-market strategy that centers on the product.
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In many circumstances, companies are debating whether to focus on a sales-led or product-led...
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Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...
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If you’ve made it to this page, you’re likely frustrated with slow, tedious, manual database...
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If you’re running a small business, chances are you grapple with low productivity from time to...
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Mine or stake? It’s time to make a choice.
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Slow and steady doesn't always win the race.
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The year is 2023, and everything the light touches is powered by AI. The question has to be asked:...
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There is no shortage of important responsibilities for sales managers.
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Merely being a blip on your customer's radar isn't enough. Building meaningful relationships is...
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In school, you'll often learn that graphic design is all about making things look pretty.
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Public litigation isn't the same as enterprise legal management
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Have you ever had a positive experience from answering a surprise cold call?
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As your business advances, so should your technology.
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In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our...
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Traditionally, revenue management has been linked to hospitality and travel.
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Anyone in marketing knows there are a lot of cooks in the kitchen, which can make moving through an...
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Social media is essential for building your business online.
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4 Best Free 3D Printing Software for 2024
There’s something to be said about seeing an idea or a design come to life.
by Mara Calvello
75 Branding Statistics for 2024: Top Insights and Trends
Branding is more than striking the right creative note.
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Take a moment to think about a situation where a loved one ends up all alone during a medical...
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by Devyani Mehta
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I recently reflected on my personal highs and lows of the last year, and it made me think about the...
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How To Become a Bookkeeper: 5 Key Steps to Success
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
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Performance Management: How to Strategize for Success
Effective employee-manager communication greatly benefits organizations.
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The evolution of content types is undeniable. Technologies grow, online behavior changes, and...
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Walking through the aisles of your favorite store is an experience in itself.
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2023 is the year of artificial intelligence (AI). There’s no doubt about it.
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A data breach occurs when unauthorized individuals gain access to confidential data. Typically,...
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Sun rays, wind, and water last forever. They won’t exhaust themselves like fossil fuels do. They’re...
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25 Image Recognition Statistics to Unveil Pixels Behind The Tech
Modern computers are learning to see much like how humans do and image recognition technology is...
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Gaining a competitive edge in the business world has become a strategic necessity in 2023.
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120+ Digital Marketing Statistics of 2023 for Online Growth
In a world where new businesses are popping up every day, brand visibility is everything.
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At the heart of every successful business is a highly coordinated revenue leadership team.
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If you’re part of a leadership team, you’re probably tasked with one of the most important...
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In the not-so-distant past, your business might have used print ads, radio, and TV commercials to...
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Elevating ABM with Buying Group Marketing
In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as...
by Samuel Glowinsky
8 Branding Tips to Build Lasting Customer Relationships
Building connections with your customers isn't just a strategy for small businesses.
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In an era of rapidly advancing technology and ever-growing user expectations, companies must...
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Jen Iguarta on How RevOps Can Fuel GTM Success
Directors get too much credit for the most beloved movie franchises.
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Modern manufacturing isn’t the same as it was two decades ago. Driven by data analytics, 3D...
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Linux virtual private server (VPS) stands as a trusted choice for companies across the world. The...
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The 58 Latest Fintech Statistics for Financial Insights
Fintech, a sector known for opportunities and potential, is often a subject of discussion for...
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52 Metaverse Statistics That Will Shape Our Virtual World
Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...
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E-learning delivers education through digital resources. From classrooms to boardrooms, people are...
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From creative fields to e-commerce and software engineering, there’s no limit in sight for how...
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Using Generative AI? Consider These 7 Tips From a Legal Expert
As G2’s General Counsel, it’s my job to help build and protect the company, so it’s likely no...
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67 of the Latest App Statistics to Deliver Rich Insights
Apps have taken over our daily lives. We wake up to an alarm app, check the news on another, and...
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Companies that need online transactions cannot afford server breakdowns. As a result, these...
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25+ Best Marketing Project Management Software in 2023
Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks...
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Imagine you are the CEO of a company, delivering cloud data management and data security solutions...
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You already know that you advertise to those who aren’t ready to buy. But you probably didn’t know...
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How Business Travel Analytics Helps Make Smarter Decisions
Data has always been the cornerstone of all strategic business decisions.
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Your choice of customer relationship management (CRM) tool substantially impacts your sales...
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In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels...
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For growing SaaS businesses, it’s common for sales and legal to butt heads. While sales teams are...
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Data is changing the way the world works.
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At the beginning of the summer, I walked into G2’s corporate headquarters in Chicago, wide-eyed and...
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As a small business owner, financial planning can feel overwhelming.
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Imagine a world where your financial data moves between banks without compromising security, where...
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Picture your board meeting as a treasure hunt.
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The power of connections cannot be overstated.
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The advent of the software revolution has brought unprecedented productivity and convenience....
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RTO vs. RPO: Why Recovery Objectives Matter for IT Success
Businesses are aware that IT downtime will cost more.
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For every interaction, there is an equal and opposite reaction.
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Online videos are so ubiquitous today that customers are only shocked when they don’t use them.
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Are you losing the trail of your projects?
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Some people may be unsure if they’re cut out to lead a team. Adam Brown is not one of those people.
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Achieving concrete business results with social media is no easy feat.
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In today's rapidly evolving sales landscape, the challenges facing B2B sellers are more complex...
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The American Educational Research Association (AERA) runs one of the biggest conferences in the US,...
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To say that we live in an age of rapid digital transformation is an understatement. With...
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Making money from data isn't just limited to Silicon Valley behemoths. The growth of modern data...
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As our society continues to evolve, so does the technology we rely on. With each passing day, we...
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With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
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What’s the first thing that comes to your mind when asked, "sell me this pen?”
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Most organizations rely on sophisticated customer relationship management (CRM) tools to manage...
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Long-lasting customer relationships are vital to growing any business.
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Employee Document Management: How To Set It Up Right
The human resource department is often home to complex documents that contain sensitive information.
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50 Real Estate Terms You Should Be Aware of Anyhow
Before you take a dip into the world of real estate, it's important to preload the basics.
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Latané Conant on How Sales and Marketing Can Fight Off B2B Inflation
The current state of the economy has brought serious inflation in the B2B industry.
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How to Protect Your Business From E-Commerce Fraud
Almost a decade ago, theft at brick-and-mortar stores was common. With the rapid rise of...
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What Is Buzz Marketing? Top Tips to Get Everyone Talking
Every brand wants publicity.
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7 Tips for Building a Successful Customer Onboarding Process
You've landed on this page because you're eager to switch up and make your customer onboarding...
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13 Best Free Data Recovery Software in 2023
Remember that sinking feeling when you realize you've accidentally deleted an important file or...
by Soundarya Jayaraman
3 Frameworks to Help You Nail Your SaaS Positioning Strategy
SaaS companies stand in a league of their own.
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How Predictive Maintenance AI Transforms Facility Management
While today’s world feels very online with the rise of remote work and an overwhelming amount of...
by Dan Roberge
Is Developer Productivity a Real Problem for Engineering Teams?
Each engineering team is unique in how they are structured, operate, and execute their project, as...
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Hiring remains a critical decision for all startups at different stages - early, mature, and...
by Aishwarya Lohi
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In today’s digital era, data is vital for any business. Every piece of data collected is capable of...
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As a 5x SaaS entrepreneur, I know that scaling a startup for high-growth requires a blend of...
by Godard Abel
How AI Data Analytics Will Transform Product Teams
As if you needed another transformation.
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Captivating Your Audience with Visual Content Marketing
Which would you understand more easily - a block of text explaining how to tie a Double Windsor...
by Kelly Wade
Future of No-Code: How Coding is Changing
No-code and low-code platforms emerged with the goal of democratizing the often arcane software...
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As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership,...
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7 Actionable Tactics to Improve Sales Performance
As a sales leader, driving sales performance is a daily concern.
by Boris Mustapic
Distributed Ledger Technology: Its Promises and Potential
You probably know blockchain is the technology behind Bitcoin, Ethereum, and other...
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Have you ever received an email from a trusted source that turned out to be a malicious phishing...
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If you're anxious about introducing AI into your business, you're not alone. With the introduction...
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35 Stock Trading Apps Revenue and Usage Statistics
After the pandemic, the stock market became the talk of the town. Many people on lockdown glued...
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47 Digital Banking Statistics that Deliver Actionable Information
Modern customers expect faster, more diverse service options for digital banking. An omnichannel...
by Sagar Joshi
55 Sustainability Statistics for Decoding a Sustainable Future
Utilizing resources in such a way that future generations can still use them is the underlying idea...
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How to Prep Your Finances Before Applying for an SBA Loan
Running a small business is no easy feat. Just when you think you've got everything under control,...
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Robert Rose's Tips on Infusing Enablement In Content Marketing
Cohesive customer engagement needs a compelling narrative.
by Washija Kazim
Content Syndication: Complete Process and Examples
Content syndication is a crucial element of modern growth marketing. It has always been.
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5 E-commerce Pricing Strategies to Boost Your Revenue
The price of a product or service is the major factor in a potential customer’s purchase decision.
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K Nearest Neighbor or KNN Algorithm And It's Essence in ML
Algorithms drive the machine learning world.
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Digital Marketing Analytics: A Complete Guide
There was a time when marketing primarily consisted of guesswork and creativity. While creativity...
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Indecisiveness can be a killer. To thrive, you and your business must have the information required...
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If you're new to the world of containers, Kubernetes and Docker are two terms you've probably heard...
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How Guestographics Helps Win Organic Backlinks
Backlinking is a tried and tested way of boosting your SEO rankings.
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Do you also burst into tears when you don't get the right responses to your searches? It can’t just...
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Sales proposals are an essential part of the sales process. They communicate the specific value...
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What Is Data-Centric Architecture? Reasons to Adopt It
For most of human history, it was widely believed that the Earth was the center of everything.
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What Is Incentive Marketing? 6 Ideas to Gain Customer Loyalty
Successful marketing comes in all shapes and sizes.
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Is Mass Email Marketing Dead? 5 Techniques For Success
Over the past few years, we've heard conflicting opinions about the success of mass email...
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Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...
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What Is Proof of Stake (PoS)? Everything You Need To Know
In the world of crypto, coins speak louder than words.
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For a business, there is nothing more important than delighting customers. Nothing.
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Which marketing strategies truly drive precious sales? As a B2B marketer, you always have this...
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The Ethics of AI: 4 Essential Questions We Should Ask
A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...
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Customers use several touchpoints to interact with a brand.
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Your organization’s digital offering - its software interfaces, websites, and applications - is...
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We're all familiar with the high-impact presence of artificial intelligence (AI) in all aspects of...
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Mastering Online Retail Marketing: The Keys to Success
From fierce competition to evolving customer preferences, retailers have a lot to deal with.
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In today's consumer-driven market, the modern customer demands personalized experiences that cater...
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So much of our daily lives have become digital.
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SaaS Customer Onboarding: Best Practices for the Road Ahead
Smooth customer onboarding lays the foundation for a smooth customer journey.
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Email users form a massive demographic for any business. There were over 3 billion of them in 2019,...
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For the People: Why People Operations Is So Important
How many times a day do you turn on a light switch? For most, probably multiple times a day, you...
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In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...
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The rise of paid advertising has led Google Ads to gain a massive market with its engaging digital...
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Is there anything we do that doesn’t involve media?
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Build Brand Trust With Scroll-Stopping Product Detail Pages
Brands need relevant, impactful product content everywhere commerce happens.
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You wouldn’t fault an explorer for their love of the compass.
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Agile vs. Waterfall: Choosing the Right Project Methodology
In project management, two prominent (and popular) methodologies have emerged as contrasting...
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Navigating the Ethics of AI in Recruitment
The world of recruitment has undergone a significant transformation in recent years thanks to the...
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Spam Be Gone: Using Mass SMS Marketing Correctly
When you think about mass SMS marketing, you may think of unwanted spam messages. However, when...
by Jennifer Adler
Capturing Sunshine: Renewable Energy for a Bright Future
Carbon dioxide levels have been increasing in the atmosphere, reaching over 400 ppm. The last time...
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What Is Escrow? Types, Benefits and Best Practices
For most people, buying a property is a big deal.
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Kurt Leafstrand’s Top Tips for Managing and Preventing Revenue Leakage
The game has changed. And for the better.
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3D Printing Statistics: 69 Facts and Trends to Follow in 2023
3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...
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70 Cryptocurrency Statistics to Highlight Crypto Trends
Cryptocurrency, also known as crypto-currency or crypto, is a form of virtual or digital money that...
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The core of businesses is data. Meeting customer needs, adapting to unexpected events, and...
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E-commerce is the process of buying and selling products and services online. Customers use...
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Today’s buyers should consider themselves lucky to have so many choices. Or at least that’s what...
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Video editing has become an essential skill in our digital age.
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The world watched with amazement as generative AI transformed how we use our software platforms.
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If you're in sales or customer success, you know how your company is pulling out all the stops to...
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What will the future of retail look like?
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Every successful business is quick to praise their best sales team contributors.
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Price is the number one profit driver out of the seven Ps of marketing. However, it is often the...
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When trust meets technology, you get blockchain.
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Welcome to the era of the Internet of Things (IoT).
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Kubernetes has experienced tremendous growth in its adoption since 2014. Inspired by Google's...
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Sales teams are perpetually eager to uncover new data.
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Automation is here to stay, and you have to use it wisely.
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Word of mouth is just as important today as it was to buyers centuries ago.
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6sense CMO Latané Conant on What ABX Really Means [Video]
It’s time to tell the market, “It’s not you. It’s me.” Like, for real.
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54 Buy Now Pay Later Statistics to Unveil Payments Trends
Buy now pay later (BNPL) lets customers purchase products immediately and defer payments over time....
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4 Tips to Find Revenue Growth Opportunities From G2 + ZoomInfo
When budgets get tighter, marketing and sales teams are left with the task of doing more with less.
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Unveiling the Future: 32 Virtualization Statistics and Trends
Modern technologies shape the era we live in. Among these paradigm-shifting technologies,...
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42 Intellectual Property Statistics to Shape IP’s Future
Intellectual property (IP) has become a fundamental pillar of innovation and economic growth. Many...
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How the Corporate Transparency Act Affects Your Business
Anti money laundering laws exist to protect consumers, investors, and businesses from nefarious or...
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A Beginner's Guide To Integrated Marketing Communications
When I think of integration, I picture a well-oiled machine.
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How Interactive Emails Can Boost Your Marketing ROI
The future of email marketing is here!
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What Is Software Deployment? Process and Best Practices
For an average user, buying the right software is the greatest feat. But, in the end, how you...