“Hey, there’s this great podcast you should check out.”
It seems like only yesterday that this water cooler cliche entered our lives. ‘Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally. (And more power to those mic’d up mamas.)
To be fair, the podcast scene isn’t all self-indulgence. It’s an exciting frontier for storytellers, historians, thought leaders, comedians and more. For consumers burned out by computer screens (or books, for that matter), podcasts are a bountiful source of information delivered by relatable voices, without the need for scrolling and staring. They deliver fresh takes on old material, or creative and new content on topics across the spectrum of entertainment and education.
Check out our previous post, What Is a Podcast? to learn more on the basics of this booming media space.
Businesses and entrepreneurs are tapping this idea left and right to stay keen on their respective industries and share expertise and experience with like minds. Business podcasts are fast becoming a shared aspect of modern life, a little like yoga balls once were.
Even if you have no interest in launching your own podcast — and frankly, that’s okay; not everyone should — it’s an undeniable new force for advertising to your target audience. One recent study revealed listeners are more receptive to ads on podcasts than any other medium. For as long as this wave is cresting, it’s highly advised to “hang ten” in one way or another.
Below are some notable podcasting statistics that provide evidence of the medium’s rise and its value for businesses looking to get involved.
TIP: Learn about these 11 podcast editing terms in order to know exactly what you're doing behind the scenes. |
Podcasts may have started as a novel idea but as the numbers show, they’re now a quintessential media source for the Connected Age. A mic and a chair, paired with some editing and hosting tools, are all it takes to try your hand at podcasting. If you’re thinking of getting your proverbial feet wet, our guide on how to start a podcast for your business offers some valuable insight.
For some outside assistance on the matter, you might consult with a content marketing services provider or creative services provider. A marketing strategy agency could also help determine if podcast advertising is a smart move for your organization and put you on the right track to being discovered by listeners far and wide.
If you’ve already got a personal or professional podcast underway, read about how to promote your new podcast so it can find its way to the ideal listeners in 2019.
Zangre is a former Senior Research Specialist who helped with spearheading G2's expansion into B2B Services. He studied journalism at the University of North Florida — which is still undefeated in football — and joined G2 in 2016 when there was only one other “Andrew.” He has enjoyed contributing to newspapers and online publications while pursuing music and comedy projects in his free time.
You move your microphone into position, take a deep breath and freeze. What do you say?
Sometimes you just need a new perspective.
We’re all our own harshest critic.
You move your microphone into position, take a deep breath and freeze. What do you say?
Sometimes you just need a new perspective.
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