A Brief History of CRM: How We Got Here and What's Next
Customer relationship management (CRM) is a mission-critical technology for almost every business...
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by George Brontén
Why You Need to Prioritize Your Salespeople's Mental Health
Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs.
by Ashitha Jayaprakash
RFM Analysis: the Best-Kept Secret for B2B Product Sellers
Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...
by Jessica Heald
What Is Digital Adoption? Why It Leads to Positive ROI
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...
by Jennifer Clark
5 Subscription Metrics You Need to Start Tracking
Subscription businesses are hotter than ever.
by Lea LeBlanc
Cross-Selling and Upselling: How They Differ Yet Work Together
When looking for new prospects, it's easy to forget about the customers already in your sales...
by Yash Chawlani
B2B Lead Generation: The What, Why, and How
Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and...
by Mehdi Hussen
81 Crucial Sales Terms: The Only Sales Glossary You Need
If the sales field is one thing, it’s complex.
by Mary Clare Novak
What Is E-Commerce Replatforming? Your Info-Rich Guide
A decade or two back, people would have laughed if someone would have mentioned shopping from home.
