Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)
Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...
Having a way with words can be your full-time job - I promise.
Having your finger on the pulse of customer sentiment is essential, no matter what’s being said...
The more data we collect about our marketing activities, the more doors can open to lead us to...
The first page of the marketing bible reads: “measure your KPIs”.
There’s something delightful about not having to commute any further than from your bed to your...
Some things are easier to measure than others. Measuring improvement is not one of those things.
The buyer's journey consists of awareness, consideration, and decision. That final conversion to...